No Secret Markups. No Locked-In Middlemen.

Stop Losing Sleep Over Your Hardware Supply Chain

I don't want to be your permanent agent, and you shouldn't want one anyway. I teach hardware founders how to balance precise European engineering with scaled Asian manufacturing — handing you the direct supplier keys so you can scale independently.

DFM Integration
Direct Supplier Intros
EU/Asia Balancing
The Reality Check

Why traditional sourcing is broken:

The "Black Box" Lock-in

Agents keep supplier names hidden, markup unit costs by 15-40%, and sue if you try to go direct.

The "Asia-Only" Fallacy

Assuming everything must be made in China from Day 1, leading to massive upfront tooling costs and slow NPI cycles.

The Sane Alternative

I map the partner types you need, the run sizes that fit, and the collaboration model that matches your company stage — then introduce you to the right factories and step away.

Jeroen
Who's behind this

I'm Jeroen — founder, not an agency.

I've built hardware products internationally. ChinaSourcerer is the playbook I wish I'd had earlier — now offered to other hardware founders walking the same path.

Based in Belgium with regular time on the ground in China and beyond. Working in English, French, Dutch, and some Mandarin.

This is a one-person operation by design. You work with me directly. Bandwidth is limited; intent is high.

A Sourcing Partner Dedicated to Firing Themselves

I don't want you to rely on me forever. I provide the mentorship, strategic structure, and deep factory introductions so that your team can run your global operations internally.

The Legacy Agent Way

The Blind Dependency Trap

  • Hidden Supplier Identities: You never know the real factory making your custom components.
  • Inflated Cost of Goods (COGS): Every unit shipped carries an opaque markup, eating into your startup's runway.
  • Zero Intellectual Capital: Your team never learns how to source, leaving you highly vulnerable if the agent leaves.
My Transparent Model

Strategic Independence

  • Direct Relationships: You own the supplier contacts from day one. No agent sitting between you and your factory.
  • Transparent Billing: You pay the factory's true manufacturing cost. My only fee is the fixed coaching or trip rate.
  • In-House Capabilities: I mentor your operations lead so that you can confidently run subsequent manufacturing runs without me.
Strategic Planning

The Dual-Sourcing Matrix: Europe vs. Asia

Too many hardware startups waste thousands of Euros and months of time selecting the wrong geographic base for their specific stage of growth.

European Sourcing

Best for Agility, Prototyping & compliance

  • Fast Iteration: Tight loop cycles for design and engineering experiments, without long lead times or international freight.
  • Low-Volume Runs: Producing and certifying your first hundreds of units without international logistics overhead.
  • IP & Compliance: Keeping sensitive work close to home during the early phase and aligning with regional certification requirements.
VS
The Pivot

Asian Sourcing

Best for Tooling, Cost & Scale

  • Industrial-Scale Production: Heavy tooling and dedicated capacity across virtually any manufacturing process — at a fraction of Western capital costs.
  • Deep Supplier Ecosystem: Direct access to factories across an end-to-end supply chain — components, raw materials, sub-assemblies, finishing.
  • Integrated Supply: Consolidated supply hubs that allow you to rapidly scale runs of 1k to 100k+ units.
Engagement Path

How I Help You Build Your Supply Chain

Three transparent tiers designed to meet you exactly where your hardware product stands today.

Start here

Not sure which fits? Start with a free 15-min discovery call.

A quick conversation to understand where you are and which engagement makes sense — no commitment.

Book free call →
01

The Blueprint Call

Low-Barrier Strategy Session

Bring your product brief, target volumes, and the sourcing questions keeping you up. We'll spend 60 minutes mapping the partner types you need (factory direct, OEM, ODM, trading house), the run sizes that fit your stage, and how to split the work between Europe and Asia.

€450/ Session
Book Call
Coming Soon
02

Sourcing Masterclass

The Complete Hardware Playbook

An intensive curriculum mapping out my hardware playbook — factory evaluation, negotiation, QA, logistics. Launching when there's enough demand. Join the waitlist to be first in line.

€1,850/ planned
Join Waitlist
Premium Execution
03

Guided Sourcing Trip

1-Week Intensive in China

I handle the trip logistics — arranging factory visits, accommodation, and transport between locations — so you can focus on the meetings, the conversations, and building the relationships. I'm alongside you on the factory floor, but the negotiations and the contracts are yours.

€4,950/ Person (Plus Travel)
Apply for Next Cohort
Diagnostic Assessment

Sourcing Readiness Audit

Fill out the fields below to verify if your hardware project is ready for dual-sourcing execution or scaling.